It is a growing men’s ethnic apparel brand offering a curated portfolio of kurtas, bandhgalas, sherwanis, tuxedos, and Indo-western outfits. The business is positioned at the intersection of tradition and contemporary fashion, serving evolving customer preferences in the ethnic menswear category.

Business Snapshot:

• Business Model: In-house design & tailoring, brand-owned stores, D2C website

• Retail Presence: 5 Exclusive Brand Outlets (EBOs); 6th store launching June 2025

• Differentiation: Affordable luxury with a focus on fit, finish, and fine detailing

• Team: Skilled in-house workforce & dedicated design operations

Products & Services

1. Kurtas
2. Sherwanis
3. Bandhgalas
4. Indo-western
5. Mojaris
6. Safas
7. Jackets

Industry Consumer Product-manufacturing	Sub Industry Clothing & Apparel Manufacturing (Apparel/Garments)
Nature of Business D2C	Sector Manufacturing (Own Brand)
Location India	Region Across India
Open For Dilution 12 %	Top Customer
Ask INR 16 Cr	End use of fund Seeking growth capital to support retail expansion, enhance design capability, and strengthen direct-to-consumer infrastructure.

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